Rhetoric is the art of using language strategically to inform, persuade and influence.

At Rhetoria Lab, rhetoric is taught not as abstract theory but as a practical communication skill.

Participants explore classical and modern rhetorical theory, the principles of ethos, pathos and logos, rhetorical devices, persuasive writing, argumentation, critical thinking and debate.

The course then moves from theory to application: analysing speeches and messages, constructing arguments, adapting communication to different audiences and creating persuasive speeches, presentations or professional communication strategies.

For educators, the programme also provides practical approaches for bringing rhetoric into the classroom.

Who Is It For?

Professionals

• Managers and business professionals
• Entrepreneurs
• Marketing and communication professionals
• Anyone who needs to persuade, negotiate or present ideas

Educators

• Teachers who want to teach rhetoric
• Educators looking for classroom activities and assessment approaches
• Teachers interested in debate and critical-thinking education

These audiences and applications are explicitly reflected in the course design.

What You Will Learn

• The foundations and history of rhetoric
• Ethos, pathos and logos
• The five canons of rhetoric
• Rhetorical devices and techniques
• Persuasive writing
• Persuasive speaking
• Storytelling
• Argumentation
• Critical thinking
• Logical fallacies
• Debate
• Rhetoric in business and professional communication
• Persuasion in negotiation, sales and marketing
• Adapting communication to different audiences
• Designing rhetorical activities and lessons

The course includes applications ranging from speeches and persuasive writing to business pitches, negotiation, branding, academic communication and civic debate.

What Is Included?

Essential

• Core Rhetoric programme
• 12 hours of training
• Course materials
• Practical rhetorical exercises
• Speech and argumentation activities

Professional

Everything in Essential, plus:

• Personalised rhetorical assessment
• Detailed feedback on speeches/writing
• Individual improvement recommendations

Elite

Everything in Professional, plus:

• 1:1 coaching
• Video analysis of performance
• Personalised rhetorical development plan
• Individual coaching on persuasion and delivery
• Certificate of completion

Duration

18 hours

Format

Live, interactive training combining theory, analysis, discussion, practical exercises, speeches, writing and debate.

Assessment

Participants are assessed through practical activities, persuasive communication tasks and the final capstone.

Certificate

A certificate of completion is included in the Elite Plan.